Duran Duran – All she wants is
It definitely takes courage to release a single on the day before Christmas, especially if the song has nothing to do with the Christmas mood, and actually is as far as possible from it. But Duran Duran did this as well: it was December 24, 1988 when they released “All she wants is”, probably the last Duran Duran’s great hit of the 80s, at least from a sales perspective.
They released the album “Big Thing” two months earlier, with the single “I don’t want your love“. It had good success, maybe a little less compared to the usual standards of Duran Duran. Yet “Big Thing” definitely remains a fantastic album, more modern and more mature than the early ones, even than Notorious.
I think that after all this is the real magnitude of Duran Duran. They have been able to crawl through years and decades, from 1981 to today, always according to the tastes of the period. Surely they continuously evolved, they pioneered. They also made some unsuccessful attempt. But they always remained Duran Duran. Always faithful to their brand and style, even through farewells and reunions. And they never repudiated a single moment in their history. Never repudiated a single verse or chord in all their music.
In December 1988 they were promoting the album like crazy; in Italy, my country, they had seven shows. Three dates in Milan, I was there. The TV broadcasted one of the dates, and that made history for us. Fans’ affection was unbelievable. And they absolutely could not stop the tour to film videoclips! So they created masks replicating their faces, and put them on mannequins. After all the clip was filmed in a style that fitted this kind of art. Video effects, mechanic movements, everything fitted. If you look carefully, the guys appear just at the beginning of the video and towards the end. In all other scenes, there is the girl (the stunning model Marla Kay) and the mannequins – just look at their arms and hands.
It took almost a month to create the video, also due to the heavy effects and long exposures. The director was Dean Chamberlain, who had already directed the video for “Missing” by Arcadia, with similar effects.
Anyway, it was a success, and “All she wants is” entered the top ten. And it was the last Duran Duran hit to do it in the 80s. As I told you, Big Things included a lot of other fantastic songs. But a doubt was still standing there! All she wants is? Maybe a Christmas gift? Whatever it was, all she wants is more!
Duran Duran on Wikipedia