Roxette – The look
“The look” is probably Roxette’s most famous song across their whole career. They released it in mid January 1989, and things immediately started going great. It is true that many songs enter the charts, and may stay some weeks in high places. In this case, this hit reached the highest position, that is, was the best selling hit for many weeks in 25 countries!!
We can say that in some sense people already knew this song, because Roxette had released the album “Look sharp!” in October. Those who purchased the album (like I did, for example), already knew the hit. Yet Roxette’s fame increased really quickly, thanks even to other singles like “Dressed for success”, the fantastic “Listen to your heart” or even “Chances” in some countries.
“The look” really blasted like a bomb. Every radio put that song, all music magazines wrote about Marie and Per from Sweden, and looked at them as “the new ABBA” (of course Sweden did not offer many other comparisons…)
Finally, a story says that Roxette did not have a signed contract for distribution in US when they released “The look”. Actually, a student who cam back to the US after studying in Sweden suggested Roxette’s tracks to some radios and they started pushing, so this hit went at the top of the charts almost by itself before they signed a contract with a label!!!
Roxette on Wikipedia